Fleet Wikidata Build · Personal items

Director/author person items: the spec, the two-way linking, and what was missing. Internal (noindexed).

Sequencing: person items come AFTER the business items exist (the linking is where the value is — a person item in isolation does almost nothing), and Adam's is strongest AFTER the Zenodo DOIs land, so notable work can point at citable research. Business items → Zenodo → Adam → Oliver.

Core statements (every person item)

Property	Value guidance
instance of (P31)	`Q5` human — the one non-negotiable
given name (P735) / family name (P734)	pick from the type-ahead — helps matching & disambiguation
sex or gender (P21) · citizenship (P27) · languages (P1412)	UK = `Q145`; English = `Q1860`
date of birth (P569)	month precision is enough for disambiguation and is what the officer register shows — don't publish the full date
occupation (P106)	entrepreneur (`Q131524`) + businessperson — pick 2–3 real ones, not a keyword list
position held (P39)	better than employer (P108) for directorships: "director" with of qualifier → the company QID + start/end date qualifiers matching Companies House
described at URL (P973)	the canonical hub profile — this is the schema loop's other end

The linking — where the search value comes from

Two-way connections between the person item and the company items you built on the Businesses tab:

On the person item: owner of (P1830) → Best Business Loans Ltd, Muswell Rose, Rank4AI, LionCrownX.
On each company item: founded by (P112) → the person item; chief executive officer (P169) where true. These inverse links are what knit the graph together.
The government-registry edge: Companies House officer ID (P5297) on the person item independently confirms every person→company relationship in one identifier. This is the strongest single signal available.

Description, aliases, references

Description = disambiguator, not bio: "British entrepreneur, founder of Best Business Loans Ltd and Rank4AI" beats "businessman". This is what shows in entity-panel candidates.
Aliases = genuine name forms only: full legal name (e.g. Adam Samuel Parker), common short forms (Ollie). No keyword associations.
References: matter MORE on person items. Directorship/position claims → the Companies House officer appointments page. Identity claims (DOB month) → same. Occupation → the hub profile. Unreferenced person items about living people are the most-deleted item class on Wikidata.
Multilingual labels: add the same label to French/German/Spanish/etc. rows — broadens matching for zero effort (names don't translate).

External identifiers (the heavyweight trust signals)

Property	What
Companies House officer ID (P5297)	government registry — the strongest
ORCID iD (P496)	was missing from the outline — both Adam and Oliver HAVE ORCIDs; it's a persistent researcher identifier that will also link to the DOI'd works. Add it.
LinkedIn personal profile ID (P6634)	the slug from /in/…
X username (P2002)	personal handle, not the company one
Crunchbase person ID (P2087)	the slug from /person/…

Person specs

after DOIs

Adam Parker

Label: Adam Parker · Description: British entrepreneur, founder of Best Business Loans Ltd and Rank4AI · Alias: Adam Samuel Parker

Statement	Value	Reference
instance of	human	—
given / family name	Adam / Parker	—
date of birth	June 1990 (month precision)	CH officer page (…/officers/9zOgNefcGZdzhTUByZqY9MfN618/appointments)
position held (P39)	director, of → Muswell Rose (from 8 Nov 2023) · Rank4AI (from 6 Mar 2026) · LionCrownX (from 18 Nov 2024) · BBL
Companies House officer ID (P5297)	9zOgNefcGZdzhTUByZqY9MfN618
owner of (P1830)	the 4 company QIDs	CH officer page
occupation	entrepreneur, businessperson	hub profile
citizenship / languages	UK / English	—
ORCID iD (P496)	0009-0008-0368-4408	—
LinkedIn (P6634)	adam-parker-bb668252	—
X (P2002)	AdamParker65218	—
Crunchbase (P2087)	adam-parker-e9fa	—
described at URL (P973)	https://www.muswellrose.com/adam-parker	—
notable work (P800)	AFTER Zenodo: the Five Signal Model / UK AI-search market report, cited by DOI	the DOI

Then the inverse pass: founded by (P112) → this item on the Muswell Rose, Rank4AI, LionCrownX and BBL company items.

after Adam

Oliver Mackman

Label: Oliver Mackman · Description: British digital marketer and businessperson · Alias: Ollie Mackman

Same shape: instance of human · given/family name · occupation (marketer Q13416689? pick from type-ahead) · ORCID (P496) 0009-0007-1385-6392 · LinkedIn (P6634) oliver-mackman-0b412b231 · described at URL → https://www.muswellrose.com/oliver-mackman. References: his hub profile + ORCID.

Weaker notability than Adam (no Companies House officer ID under this exact record yet, no DOIs). If Oliver has any UK directorships, his officer ID + those positions become the spine, same as Adam's — Adam confirm whether he has any. Otherwise create his item last, lean on ORCID + the hub, and accept it's the most fragile of the set.

Research: what was missing (both tabs)

Missing from the personal outline:

ORCID iD (P496) — the biggest omission; already held by both people and it bridges to the DOI works.
position held (P39) with qualifiers — richer than employer(P108): each directorship carries of + start/end dates that mirror Companies House exactly.
given name / family name (P735/P734) — cheap disambiguation wins.
described at URL (P973) → the muswellrose.com hub profiles — closes the loop with the on-site Person schema (which will get the QID in sameAs going the other way).
notable work (P800) — after Zenodo, Adam's research becomes attachable work, which is what separates "businessman item" from "author item".
photo (P18) — only if you upload a headshot to Wikimedia Commons under a free licence (CC BY-SA). Real decision: a freely-licensed image can be reused by anyone. Optional; skip if uncomfortable.

Missing from the business items (add during the reference pass / creations):

legal form (P1454) → Q6832945 private company limited by shares — on every company item.
industry (P452) — financial services for BBL, management consulting for MR/Aston Rowe, etc.
D-U-N-S number (P2771) — Muswell Rose has one: 231177900. Another independent registry identifier.
founded by (P112) / CEO (P169) — after the person items exist (the inverse pass above).
logo image (P154) — requires uploading each logo to Wikimedia Commons under a free licence. Worth it for BBL + MR + Rank4AI (entity panels pull logos), but it's a licensing decision: free licence = anyone may reuse.
Multilingual labels on the existing brand items too (MHQ/MI French/German rows are empty).

Deliberately NOT recommended: social-media follower counts (P8687 — churns, needs constant re-referencing), Facebook/Instagram IDs unless the profiles genuinely exist and are maintained, and any keyword-stuffed aliases or occupations — person items about living people get patrolled hardest, and promotional decoration is what draws deletion nominations.

Fleet internal · noindexed · source ~/wikidata-plan/personal/ · companion: Businesses tab · Entity Authority Framework.