Fleet Wikidata Build

1. The existing account Bestbusinessloans breaks Wikimedia's username policy (company-named accounts get blocked, and a block taints every item it created). Stop using it.
2. Create a personal account at wikidata.org (your real name or a neutral handle).
3. On your user page write one line: "I have a conflict of interest on items relating to Best Business Loans Ltd, Muswell Rose Consulting Limited, Rank4AI Ltd, LionCrownX Limited, Aston Rowe Ltd and their brands, where I am a director." Declared COI editing is legitimate; undeclared corporate accounts are what get burned.
4. Do everything below from the new account.

1. On the statement, click edit → add reference.
2. Add property reference URL (P854) = the source URL from the item's table below.
3. Add property retrieved (P813) = today's date.
4. Save. Every statement on every item gets one. Unreferenced small-company items are the ones that get deletion-nominated.

To create a new item: top-left menu → Create a new Item → fill label / description / aliases → then add statements one by one with + add statement.

Every existing claim (instance of, official name, country, inception 5 Nov 2025, CH ID, OpenCorporates, address, website) gets the same reference:

https://find-and-update.company-information.service.gov.uk/company/16833937

The website claim (bestbusinessloans.ai, which redirects to FundBiz) can keep the CH reference or use the .ai URL itself. Optionally sharpen the description to "British business finance company". LATER (after steps 4–5): add owner of (P1830) → FundBiz, LTD Turnaround QIDs, matching the existing brand links.

Same recipe with https://marketinvoice.co.uk/trust/ on all claims including parent organization.

Label: FundBiz · Description: British business finance comparison website · Alias: fundbiz.co.uk

Label: LTD Turnaround · Description: British company rescue and turnaround information website · Alias: ltdturnaround.co.uk

Identical shape to FundBiz: P31 brand · P1448 "LTD Turnaround" · P17 UK · P856 https://ltdturnaround.co.uk · P571 2026 · P749 Q140044618. References: https://ltdturnaround.co.uk/trust/ — it names Best Business Loans Ltd with company number 16833937 (live-verified 21 Jul).

Label: Muswell Rose Consulting Ltd · Description: dissolved British management consultancy (2020–2022), predecessor of Muswell Rose Consulting Limited

All referenced to https://find-and-update.company-information.service.gov.uk/company/13100610. Add replaced by (P1366) → the new company after step 7.

Label: Muswell Rose · Description: British commercial strategy consultancy · Aliases: Muswell Rose Consulting Limited, muswellrose.com

Inception is the register date (2023). The 2020 origin lives in the replaces link — do not set inception to 2020, the reference would contradict it.

Label: MortgageExplained · Description: British mortgage information website · Alias: mortgageexplained.co.uk

Same brand shape: P31 brand · P1448 MortgageExplained · P17 UK · P856 https://mortgageexplained.co.uk · P571 2026 · P749 → the step-7 Muswell Rose QID. References: https://mortgageexplained.co.uk/trust/.

✅ On-site owner naming corrected to "Muswell Rose Consulting Limited" and live (21 Jul) — the reference now matches the register exactly. (The domain had unrelated earlier use pre-2026; the item describes the current brand.)

Label: Rank4AI · Description: British AI search visibility agency · Aliases: Rank4AI Ltd, rank4ai.co.uk

P31 Q4830453 · P1448 RANK4AI LTD · P17 UK · P571 15 July 2025 · P2622 16584507 · P856 https://www.rank4ai.co.uk · P159 Colchester. References: …/company/16584507; website claim referenced to the site itself.

Label: LionCrownX · Description: British digital ventures company

P31 Q4830453 · P1448 LIONCROWNX LIMITED · P17 UK · P571 (incorporation date — on the CH page) · P2622 16086240. Reference: …/company/16086240. Website / LinkedIn: Adam confirm if any.

Label: Aston Rowe · Description: British marketing consultancy

P31 Q4830453 · P1448 ASTON ROWE LTD · P17 UK · P571 2 May 2025 · P2622 16427276 · P856 https://seocompare.co.uk (its site). Reference: …/company/16427276.

1. Paste the new QIDs into the session (FundBiz, LTD Turnaround, MR old + new, MortgageExplained, Rank4AI, LionCrownX, Aston Rowe).
2. Claude wires each QID into that site's Organization schema sameAs (MHQ + MarketInvoice + BBL can be wired already), redeploys, verifies live.
3. Claude adds owner of (P1830) guidance for the BBL and MR items' brand links (or you add them — 2 min each).
4. THEN the person items: Adam (after Zenodo DOIs — the officer page find-and-update…/officers/…/appointments is the anchor reference), then Oliver, then the site-level wiring of those.